Building your personal brand in a hybrid world

In this episode, Jamie Lane is joined again by Richard Crook, Marketing and Business Development Director at Saffery, to explore the intricacies of business development for professional services firms.

As the networking landscape continues to evolve, it’s crucial to balance both digital and in-person professional relationships. Firms must enhance their online presence on LinkedIn with increased activity and engagement, as well as dedicate time to meet clients, targets and intermediaries face-to-face.

As well as discussing the importance of building your personal profile, they cover:

• How the shift from in-person to digital interactions have impacts on personal branding,
• Top tips on maximising opportunities with potential clients, and
• How to develop brand awareness in every interaction.

Take a look at two more of our latest insights that may be relevant to you:

• Our article on VAT and interest on client account funds, and
• How to make sure your partnership tax return is correctly completed and submitted.